Rey Lugtu

Digital and culture transformation thought & action leader, a sought-after public speaker, and an accomplished educator, author, business columnist, and innovation coach.


He is the Founder and CEO of Hungry Workhorse, a digital and culture transformation consulting firm.

He is a Fellow of US-based Institute of Digital Transformation. He is also the Chairman of the ICT Committee of the Financial executives Institute of the Philippines, and Vice Chairman of the ICT Committee of the Management Association of the Philippines.​

He is Professorial Lecturer in the MBA program of De La Salle University and Lecturer on Digital Transformation in the Benilde - School of Professional and Continuing Education.

He is a business columnist and writer for Manila Times, Manila Bulletin, and Business World

Here's What You Will Learn from this Masterclass Session

The digital and culture transformation methodologies have been delivered in various companies in the Philippines (MNC, Conglomerates) that are in:

Transport and infrastructure - resulted in new digital offerings, automation of processes, and serving new customer segments

Diversified financial institution – resulted in new business models, new digital offerings, increase in customer base

Direct selling company – resulted in digital offerings, new business model, and new source of revenue

You will learn:

1. Digital transformation framework

2. Culture transformation framework

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