When working in a multinational exhibitions organizing company in 1995, Murshidah was the youngest appointed Conference Manager heading the Asia Pacific Conference Department team in less than a year. Upon starting her own Convention Management company in 1997, Murshidah was appointed to be the Conference Consultant for the Multimedia Supercorridor Conference after being appointed as the emcee for the global IT convention in 1996. She then went on to organize major events like ITS Malaysia in 1998 with Advanstar Communications from USA, and helped IT companies event manage their product launches as part of their PR efforts between 1998-2004. Some of the companies she worked with in her business include Sun Microsystems, ECS Malaysia, ZD Events, Epicor and Porter Novelli.

After 13 years in the events and conference organizing industry, Murshidah went on to discover her passion of empowering people and helping them to excel in their lives. After overcoming major financial and emotional challenges during business difficulties in 2002-2005, Murshidah started working with individuals as a personal coach to coach and empower them to take personal action to transform themselves and their lives.

In 2005, Murshidah was trained and certified to be a beauty workshop specialist and since then has been conducting grooming, skincare, personal care and makeup programmes to many corporations, institutions and individuals alike. Her passion is to help people look great and feel great by gaining more self-confidence and attraction through motivation, inspiration and proper advice on inner and outer personal image. She is often invited to speak at conferences and be an emcee at events. Some of her clients for personal grooming and makeup include Sheraton Imperial Hotel, Westin Hotel, Pan Pacific Hotel, Marina Mandarin Hotel, Damansara Specialist Hospital, National University Hospital of Singapore, Tawakal Hospital, KPJ Hospitals, Penang State Government, Trengganu State Government, Johnson & Johnson and TH Travel. Between the years 2005-2007, she has also trained teenagers from the Secondary Schools in Singapore on proper grooming and etiquette, how to gain confidence and public speaking skills as well as given talks of having a healthy lifestyle.

She is also a certified Neuro Linguistic Programming Practitioner and a certified life coach recognised by the American Board of NLP, NBPES and NLP University (USA). She is also a certified Advanced Law of Attraction Practioner issued by Global Sciences Foundation (USA). She is also trained in the areas of Accelerated Learning and whole being learning to achieve better education for participants. Murshidah is a Certified Advanced Law of Attraction Practitioner. Murshidah’s courses address the importance of education for the WHOLE BEING, ie incorporating the interconnection of body, mind, heart and spirit. Even the skills based programmes she conducts include the emphasis on the spirit which is hardly addressed in most corporate and management trainings. She emphasizes on principles-based practices in her courses.

MEDIA
Murshidah is a regular speaker at conferences and is currently working on her first book. She is a regular speaker and motivator on Hello on Two on RTM2, is a resident speaker on Image on the Breakfast Show on NTV7, has been interviewed with Dato’ Dr Sheikh Muszaphar on Bernama’s BizTalk, and interviewed on Image on BFM the Business Station in Malaysia. In Singapore, she was a guest motivation speaker on Warna Radio’s Business Programme, Paradigma. She is the Image Consultant featured in New Man magazine’s September issue and is in Jutawan magazine’s September issue. She is a contributing writer to Aquila Asia, a woman’s lifestyle magazine. She was also the featured Transformation Coach on KISS92 FM radio station in Singapore. Murshidah is the brand Ambassador and educator of the WORLD HIJAB DAY, a global movement that promotes better understanding of the Hijab. She has been interviewed by HuffPost Live, Mob TV, Astro Oasis, The Star, and featured in the Malaysian Insider.

Murshidah is the main presenter on the radio programme JEWELS OF INSPIRATION, on Malaysia’s IKIM FM radio station.